The Professional Master in Business Analytics and Digital Transformation is designed to enhance skills and knowledge of professionals tasked to use business analytics as a driver of business change and as a catalyst for successful digital transformation. Program graduates are expected to take on leadership roles across in the analytics and transformation domain across industries and sectors. Key focus areas include:

• Master Big data analytics
• Develop skills to affect mindset change through Agile Thinking to facilitate Digital Transformation
• Decode customer behavior and craft marketing strategies using tools of Digital marketing
• Understand how the new era leverages the connectedness and communication between computers and other digital systems and resources
• Gain insights to customers, products, and services through Global Data Management
• Develop the ability to apply scientific methods and models of machine learning to their own business contexts